Marketing Support of the Acquisition in the Armaments System


The article describes marketing support of acquisition in the armaments as one of the decisive instruments for increasing of efciency of armaments process. There are described, in the article, principles of effective acquisition in the connection with approved Conception of creating of professional Army of the Czech Republic and mobilization of the Czech Armed Forces. This conception was overworked according to the framework of new sources connected with transformation into the professional Army. The Article deals with the content and ways of carring out the marketing support. It gives at the same time attention to the repsective elaborated documents in this area.

Created 10.7.2007 15:22:47 | read 7234x | Hlavacek