doi:10.3849/1802-7199

Swot Analysis and its Utilisation for Long-term Planning

Monika GRASSEOVÁ

The objective of the article is to inform about applying SWOT analysis in practice in long-term planning, or in analysing the initial condition of the organisation. The vehicle of the paper lies in description of individual stages of performing the SWOT analysis. Each stage is broken into specific steps of applying the method in practice. Description of each step is accompanied by illustrated examples. The conclusion of the article provides the purpose of using the method.

Created 20.3.2007 15:14:09 | read 11916x | Hlavacek